"The theater world is so small, these are the people you're going to be working with in the future."

The Center Stage College Ambassador program is designed to give interested college students experience in marketing for the arts. By partnering with the State Theater of Maryland, College Ambassadors will develop and work from a specialized marketing plan, formed with the help of the Center Stage Marketing and Communications team. College Ambassadors will also shadow Marketing meetings and special events to experience the responsibilities of working in arts marketing. Alongside the mentorship of the Center Stage Marketing Department, College Ambassadors are given ample networking and learning opportunities as well as invitations to special events and Center Stage programs. 


Perks

  • Unique Access- College Ambassadors have the opportunity to attend special events and work closely with Center Stage staff
  • First Rehearsals- College Ambassadors are invited to attend First Rehearsals of each show and meet with the creative team
  • Campus Liaisons- College Ambassadors represent Center Stage, Baltimore's largest producing theater, on their college campuses

Team Captains and Team Members

The College Ambassador teams at each school are made up of a Team Captain and their Team Members.

Team Captain Responsibilities (Full 2015/16 Season)

  • Meetings- meet regularly with Center Stage staff
  • First Rehearsals- attend first rehearsals to learn about the shows
  • College Department Liaisons- communicate with college departments to identify places to promote on campus
  • Team Leader- assign and keep track of all Team Member tasks 
  • Social Media- promote and share Center Stage social media pages and posts 

Team Member Responsibilities (Pick one per show)

  • On-Campus Marketing- hanging posters, handing out flyers, promoting shows on campus
  • Community Marketing- hanging posters, handing out flyers, promoting shows off campus
  • On-Campus Public Relations- use Center Stage press materials to promote shows through on campus news outlets
  • Social Media- promote and share Center Stage social media pages and posts 

Application Process

Send a professional resume and cover letter to Lisa Lance at llance@centerstage.org and identify if you would like to be a Team Captain or a Team Member.



Team Member Details

Team Members do not have as much responsibility as Team Captains, therefore it is a smaller time commitment. However, this does not mean they aren't able to make an impact!

Team Members are responsible for a variety of tasks that fall into four categories:

  1. On-Campus Street Team
  2. Community Street Team
  3. On-Campus Public Relations
  4. Social Media (Required for all Ambassadors)

For each show, each Team Member chooses at least one category to manage for that show. Promotion for each show generally starts three weeks before the show opens and lasts for the run of the show.

Please Note: Team Members must consistently contribute to the program in order to receive any perks that go along with the College Ambassador program, including networking opportunities, access to rehearsals, and free tickets.


1. On-Campus Street Team

Team Members assigned to the On-Campus Street Team are responsible for placing posters and other promotional materials around their college campus. Posters should be hung in high traffic areas on campus such as school libraries, dining halls, and dorms.

The On-Campus Street Team members should participate in other forms of on-campus marketing such as handing out flyers or managing an informational table in the student union, etc.

Each Center Stage show has a different theme that may relate well to a specific college department (e.g., a Shakespeare play should be advertised in the English department). If this is the case, team members should specifically promote the shows in those departments. Team Captains will receive information from Center Stage staff regarding the themes for each show and which college program it may relate to.

2. Community Street Team

The Community Street Team is responsible for all of the same activities as the On-Campus Street Team, except the Community Street Team focuses their attention off-campus.

For example, they could hang posters in off-campus hotspots like coffee shops, malls, bars, and apartments or hand out flyers at community events. In addition to their off-campus responsibilities, Community Street Team members must be available to fill in on campus if Team Captains need help in certain areas of the other categories. 

3. On-Campus Public Relations

Team Members assigned to Public Relations are responsible for promoting the show through coordination with school media outlets, relevant organizations, clubs, and departments (ex. English department for Pride and Prejudice, etc.). The goal of Public Relations Team Members is to directly target groups that would be most interested in attending the productions and to get on-campus publicity for the productions.

Public Relations Team Members have access to official Center Stage press releases, press kits, talking points, and other information useful for promotion.

4. Social Media Marketing and Promotion (All Ambassadors)

All College Ambassadors are responsible for the online promotion of Center Stage shows and events. Team Members can share Center Stage posts regarding the current show in order to create publicity for the production. Team Members should invite their followers to "like" or "follow" the various Center Stage social media accounts.

A student discount code will be provided for each show and should be promoted on social media for online sales.


Team Captain Details

Becoming a Team Captain is the best way to build a relationship with Center Stage. 

Team Captains act as liaisons between Center Stage and their school and experience what it takes to promote professional theater in the large Baltimore market. Team Captains are the most important members of the College Ambassador teams at their college. They are in charge of coordinating which tasks need to be completed each week and which members of their team will take care of each task. 

In order to be a successful team captain, you must be an outgoing individual who is a well motivated self-starter and be able to commit to the College Ambassador program for the full school year. 

Being a Team Captain is a large commitment. It is enough work to suffice as an internship, even though Captains will not be working in the Center Stage offices.

Specific duties:

Team Captains are required to be a College Ambassador for the entire 2015/16 Season, which includes five shows and runs from the end of August through the end of the school year. Team Captains participate in all of the four categories (On-Campus and Community Street Teams, Public Relations and Social Media) in addition to assigning specific tasks within those categories to members of their team. Team Captains are responsible for keeping track of the productivity of their team members in order to report who has participated enough to receive any perks that go along with the College Ambassador Program at Center Stage.


1. Center Stage Meetings

Team Captains need to meet with the Center Stage Marketing Staff regularly in order to understand the goal of the promotional efforts for each show. 

These meetings will take place at least three weeks before each show begins to allow Team Captains time to distribute materials and assignments to their Team Members. 

Some of these meetings will coincide with the First Rehearsal for some of the shows.

2. First Rehearsals

First Rehearsals are the first opportunity Center Stage staff has to hear all about the show from the creative team and watch the actors read the show in character. Each member of the creative team is given the chance to share their vision for the show and what the process is going to be like in the coming weeks before the show premieres. 

These meetings are used to inform the Center Stage marketing staff and the Team Captains about the different aspects of the show that can be used to promote the run in a unique way. 

While First Rehearsals are a perk of being a Team Captain, they are an important aspect to the marketing plan. First Rehearsals allow the staff to get a full vision of the show and should spark ideas for how to portray that vision to the community.

3. Department Communication

Once Team Captains have received their goals for promoting the show, it is their job to identify the best departments on campus to connect with. Team Captains are responsible for reaching out to those departments to find out how their Team Members can promote the show. Captains must identify the sections of campus where Team Members are allowed to hang posters and obtain the information about the approval process for distributing the promotional materials. Certain departments will be more important to reach out to. It is the Team Captain's job to identify which ones and act as liaisons between the departments and their Team Members.

4. Social Media Marketing and Promotion (All Ambassadors)

All College Ambassadors are responsible for the online promotion of Center Stage shows and events. Team Members can share Center Stage posts regarding the current show in order to create publicity for the production. Team Members should invite their followers to "like" or "follow" the various Center Stage social media accounts. A student discount code will be provided for each show and should be promoted on social media for online sales.

5. Team Member Leader

Most importantly, Team Captains are in charge of the rest of the College Ambassadors at their school. It is a large task coordinating all of the Team Members and making sure those Members are completing the necessary tasks. Team Captains will be provided with the promotional materials and objectives from Center Stage to give to their Team Members, meaning that the Team Members will rely on the Team Captains to supply what they need to get their jobs done.

6. Miscellaneous

Some colleges will not have enough Team Members to execute all of the College Ambassador tasks for every show. Team Captains need to be able to help their Team Members promote the shows wherever needed. This will give Team Captains a better idea of how well the promotions are working around their campus and community.

7. Evaluation

At the end of each show, Team Captains must collect information regarding the success or failure of their promotional efforts. This includes receiving information from Center Stage about ticket sales, collecting information from Team Members about their experience, and any other evaluation techniques discussed for that show. This feedback will help the team make goals for the next production.